Video SEO

Category:
SEO

Why does your practice need video?

The latest web traffic data clearly shows that more and more people are turning to video as their preferred format to consume web content

That means that both your current and future patients would probably prefer to consume your web content in video format.

But is that available on your website?

In the words of the Guardian, “small businesses that fail to include [online video] in their internet marketing strategies will do so at their peril.”

They go on to say, “In an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers.”

But video isn’t just another trend that you need to keep up with in order to appeal to modern consumers. Used properly it can actually deliver business-building benefits to dental practices that are forward-thinking enough to use it.

Benefits of video marketing

Video instantly brands your practice as professional, patient-focused and modern. “Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them.” – The Guardian.

Because most dentists still haven’t caught on to the power of video, you can easily appear as the market leader in your locality when you use video.

As well as being the most popular format for web content, video is also the most compelling. With video you’ll be better able to connect with your patients and build the 3 cornerstones of online marketing: KLT – being Known, Liked and Trusted.

Video is also a great source of traffic: as well as your video appearing in YouTube’s own search results, it’s also far easier to rank on page 1 of Google than a regular web page. (An oft-quoted piece of research from Forrester claims it’s 50 times easier to rank a video on page one than a text-based page…) That means that you can get an easier page 1 ranking if you don’t already have one, or add a second ranking and attract even more traffic from page 1 if you’re already appearing on page 1.

Videos also provide the additional benefit of safe but powerful links back to your website to boost your overall SEO results in the search engines.

As well as ranking well on Google, video listings actually stand out from the regular text-based search results: attracting more attention and clicks than your competitor (even if they’re ranking higher up the page than you.) When you take a look at the search results on the right, where is your eye immediately drawn to?

By using videos in this manner, you could be attracting a disproportionate number of clicks to your business.

How you can use video

Videos are versatile and can be used in a variety of online channels. You can add your videos to your website, use them to attract visitors on social media channels, and rank them in the search results on Google, Yahoo, Bing and YouTube.

You can use video to:

Answer frequently asked questions about your services in dental practice videos
Introduce staff members and show the human side of the practice
Educate patients on new treatments
Show treatment results
Showcase customer reviews and testimonials
Advertise your practice (think TV-style adverts)

Or all of the above!

Our video services

We offer a complete range of video creation and video marketing services for dentists, from video creation to channel branding and video ranking.

Dental video creation

There are 3 main types of videos that we can create for you: slideshow videos, video commercials, and explainer/interview videos.

1. Slideshow videos

Slideshow videos are the cheapest type of videos and are great for showing before and after photos/video clips and customer testimonials, but they can also be used to introduce your practice. They’re available either with or without professional voiceovers.

On the right you can see an example slideshow video we produced for a dental clinic in Tokyo about 4 years ago. During that time, it’s received almost 4,000 video views…

(Our production techniques have moved on since then, too!)

2. Explainer videos

(also known as “talking head” or interview-style videos)
In these videos you’ll be able to explain different treatment options, answer questions and provide information about your practice…

Here are some topics our clients have covered in their explainer videos:

What are the treatment options for straighter teeth?
Why do I need a dental health examination before I have aligners fitted?
What are the differences between dentures and dental implants?
What kind of payment options are available at your clinic? Do you offer interest-free credit?
Why do I need X-rays?
What’s included in a dental health examination?
What provisions do you make for nervous patients?

What kind of questions do your patients often ask you? Putting the answers in video format on your website can save your staff time, make patients feel more comfortable and present your practice in a more professional light.

Is there anything you’d like to tell your patients?

Explainer videos make that possible and because they’re so targeted, they’re great for ranking in Google for specific treatment terms like “dental implants,” “teeth whitening” and “Invisalign.”

“Do not neglect social media and be sure to promote across multiple channels. If you want to fully realise video’s potential, you must make it easy for users to find and share it.” The Guardian

3. Video commercials

Our 2-3 minute video commercials are the kind of things you’d expect to see on television and combine the following elements to professionally promote your business and introduce your practice to new patients:

A specially-written script for your practice
A professional voice over and/or your own audio explaining features of your practice
Live video footage recorded at your dental practice
Fully-licensed music

How to get started marketing your practice with dental videos

A great way to get started with video marketing is with a single video to introduce your practice to the people in your area. You can use this on your website and social media.

Once created, these videos can also be optimised to show up in the search results when people are searching for dental services and reviews online. This provides you with the opportunity to build trust and showcase your results. When ranked for major keywords such as “cosmetic dentist + CITY” they can also bring you a significant amount of traffic and leads.

The three best types of video for this strategy are, testimonial videos, interview videos and video commercials.

We offer a very affordable “intro package” for each of these services.

To get a quote and find out more about how video marketing can help you, contact us here.

Video SEO

After you’ve had your videos created, you’ll want to make sure they’re working hard for you by attracting as many views as possible. To achieve this, your videos will first need to be where your prospective patients are looking… and that’s where video SEO comes in.

With our video SEO service, we’ll optimise your videos for you and rank them in the search engines. If you already have videos that aren’t “earning their keep” by showing up on page 1, we can help you with that.

Contact us to find out more about our video creation and SEO services for dentists.